1 - Brands (companies, NGOs, foundations or other EnAble All partner organizations) create their own custom branded game using the EnAble All Game platform to incentivize positive actions around sustainability or social impact

2 - The brand’s target constituency (customers, rewards program members, employees, others) are invited to participate in the brand’s mission and, in so doing, are incentivized to earn one or more EnAble tokens when they take specific actions as defined by the brand. (For instance, a grocery chain might provide an EnAble Token each time a customer brings their own bag to checkout, a fashion brand might provide an EnAble Token each time a customer uses their take-bag bag program, a coffee/QSR chain might incentivize bringing a reusable cup or mug, an environmental-focused organization might provide EnAble Tokens towards volunteer hours, etc.)

3 - Once earned, points (Web2) can be used across the EnAble ecosystem of partners and EnAble Tokens (Web3) can be used across the blockchain.

4 - Users can track their own progress on EnAble ALL game leaderboards and brand partners have transparent and measurable results on the impact of their campaigns around their desired sustainability efforts.